Prepared with an apppropiate sense of social responsibility and based on the. The overall benefits which company is getting through strategic social investment for csr increases sales, reduces cost of production, supply security, lessen environment. This research paper provides a theoretical investigation of the hypothesis that corporate social responsibility csr spending is an ideal lever for development therefore making it mandatory is effective on sustainable development. Corporate social responsibility csr and sustainability data for cocacola amatil limited, beverage manufacturing and australia. Environment 61 employees 64 community 61 governance 66. Cocacola hbc group operates in 28 european, asia and african countries and produces beverages to more than 590 million customers. You are free to use it for research and reference purposes in order to write your own paper. Corporate social responsibility of the coca cola company for corporate social responsibility and sustainability class at iug, switzerland.
Pepsico has worked on replenishing water, solid waste management programme, partnership with farmers, healthy kids. Is coke cola using corporate social responsibility csr to. Cocacola hbc corporate social responsibility news, reports. The cocacola company corporate social responsibility.
Corporate social responsibility of coca cola company. And all the positive press will help build an unshakeable online reputation for your brand. Jun 15, 2005 the cocacola hbc 2004 social responsibility report can be viewed online or downloaded as a pdf on the companys website. Cocacola has introduced this new, albeit unusual, object into cocacolas image repertoire. Cci corporate social responsibility and sustainability performance has been.
This lesson illustrate the case study of coca cola, describing its corporate social responsibility plan. We believe we should do so in a responsible and sustainable way. Corporate social responsibility csr and sustainability data for coca cola amatil limited, beverage manufacturing and australia. The company has also been accused of discrimination and a case was filled in 1999 against the company for this offense. At coca cola, csr is part of our commitment to establishing sustainable communities. Coca cola femsa works under the fundamental premise of abiding by all laws and. Despite the adoption of these strategies, a number of companies that have adopted csr still performed dismally hence the need to establish whether nairobi coca cola bottling company ltd enjoys better competitive advantages by getting involved in csr. Over 5,200 people lost their lives in the wake of typhoon haiyan. Coca cola and corporate social responsibility coca cola s position atop the branding world hasnt come easily, and its future there isnt guaranteed.
Is coke cola using corporate social responsibility csr. Powerful corporate social responsibility examples for brands. Corporate social responsibility csr and sustainability data for the cocacola company, beverage manufacturing and usa. Traditionally, in order to fulfill the goal of a firm, the company should maximize the value for its stockholders. How to professionally tint a car door window 20 vw jetta for beginners duration. Coca cola csr activities in india and around the world. The corporate social responsibility initiatives on coca cola business essay. The production of coca cola s socially responsible corporate image. Find out how the cocacola company is achieving sustainability goals around water stewardship, packaging and more. She summarized the companys strategy as one of corporate social responsibility. At the cocacola company, it is every employees responsibility to maintain a work environment that reflects respect for human rights and is free from all discrimination and harassment, aligned with our human rights policy. Coca cola hbc is committed to promoting sustainable development in order to create value for its business and for society. As bodies of the cocacola hbc group, the social responsibility.
Social the cocacola company commits itself to its community through corporate social responsibility. This article studies four multinationals apple, canon, coca cola, walmart in relation to their csr reporting. At coca cola enterprises cce, we manufacture, sell and distribute some of the bestknown drinks in the world. This enthusiasm for corporate social responsibility csr has been echoed in the marketing literature. The cocacola company corporate social responsibility coca. The unauthorized history of the great american soft drink and the. How nonprofits and businesses succeed through strategic alliances. Nov 26, 20 coca cola shows corporate social responsibility in philippines. By acknowledging the obesity issue and spending millions of dollars on antiobesity efforts, cocacola is demonstrating corporate social responsibilityif not in its products, then at least in its community involvement. In each of the countries in which coca cola company is situated, it takes its responsibilities as a resident and a neighbor very seriously. Many companies are aware of the benefits of corporate responsibility. We keep striving to integrate the corporate responsibility and longterm sustainability in every aspect of our business. Pepsico entered india in 1989 and has grown to become the countrys largest selling food and beverage company. Public relations cocacola and corporate social responsibility.
Coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. May 20, 2019 read this free business essay and other term papers, research papers and book reports. Welcome to this module about corporate social responsibility in the agrofood sector. It has a broad geographic footprint with operations in 28 countries serving a population of approximately 585. A case study in cocacola, corporate social responsibility, and. Printed copies may also be ordered through the website. An examination of the performance of coca cola coca cola is a brand that needs no introduction. Corporate social responsibility of coca cola amatil. Cocacola india private limited csr policy background. Hansen, jm 2009 the relationship between corporate social responsibility and shareholder value.
The corporate social responsibility initiatives on coca cola. Corporate social responsibility in the coca cola company. Doc coca cola india corporate social responsibility. As bodies of the coca cola hbc group, the social responsibility. Corporate social responsibility does not avert the tragedy of.
It is defined as the commitment of business to meet ethical, legal, commercial and public expectations dahlsrud 2006. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept the companys top management also considers sustainability and responsibility principles in its decisions and discussions. One of the leading nonalcoholic beverage selling companies, coca cola, has a lengthy history of doing social work as part of its csr activities. Greenorder did paid consulting work for coca cola in 2001 and has done no paid. Coca cola is eschewing advertising for corporate social. The present paper is based on discussing corporate social responsibility theory and how the coca cola company implements it. The aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by coca cola beverages croatia during the past four years has had a positive. Through our core business of selling coca cola products, we can address one of the key social issues of our time which is women economic empowerment, said gilda maquilan, sustainability manager of coca cola and chairwoman of star program.
Corporate social responsibility csr business ethics. In spite of choosing a context favorable to the proposition, the results indicate that csr does not avert the tragedy of the commons. This analytical essay on corporate social responsibility of coca cola company was written and submitted by user the watchers to help you with your own studies. It will present a general outlook of the companys profile and its compliance with. The society expects that a company should improve the residents lifestyles by offering more job opportunities, good infrastructure, health care, education and some other aspects.
I ask each of you to join me in making a personal commitment to living our values and. Coca cola corporate social responsibility researchmethodology. Energy conservationclimate change reduce the overall carbon footprint of our business operations by 15% by 2020, as compared to the 2007 baseline. Communication in business 100 semester 1, 2010 bentley assessment 1. The business consumes resources of the environment and hence has the obligation to be a good citizen and give back the environment what has been taken from it. Cocacola india private limited key csr programs projects activities to be undertaken during financial year 201617 in terms of the attached csr policy adopted by the board of directors of the company hereinafter referred to as ccipl at their meeting held on june 27, 2016 the csr committee of the board has identified the continue reading csr activity. Pdf the aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia. The research is based on csr literature and the coca cola corporate social responsibility report as well as on some informal interviews with executives of coca cola hellas.
Corporate social responsibility and competitive advantage. Cola japan, we operate our business based on agreements reached by the presidents of coca. While aiming for top financial performance and growth, we at coca cola hellenic believe that this can only be achieved by excellence in the way we do business and by adhering to the highest standards of corporate and social responsibility. Rajul singh ajay raj singh ft09708 corporate social responsibility csr introduction corporate social responsibility is the action taken by a firm that appear to further some social causes beyond the interest of the firm and that which is required by law and ethics. Corporate social responsibility report coca cola icecek. Corporate social responsibility profile of coca cola. Environment 57 employees 59 community 57 governance 55. In fall of 20 coca cola introduced the media to a new corporate social responsibility csr2 initiative. Coca cola bottling company ccb is the primary canadian bottler responsible for manufacturing, sales and distribution of most coca cola brands in canada.
In 20 the cocacola company announced their latest corporate social. Hamilton joy marie ma thesis university of minnesota. Corporate social responsibility and competitive advantage at. Corporate social responsibility of coca cola amatil sample. Corporate social responsibility coca cola enterprises a business operates in an environment. A landmark case in corporate social responsibility, ethical dilemmas, and the challenges of international business. Coca cola corporate social responsibility research. Coca cola hbc offers a diverse range of nonalcoholic ready to drink beverages in the sparkling, juice, water, sport, energy, tea and coffee categories. It was just a warm and fuzzy word in our corporate social responsibility report, and part of compliance. But businesses need to better communicate their corporate social responsibility programs to the general public. Feb 01, 2012 this is illustrated by the adherence of corporate social responsibility csr. Find out how the coca cola company is achieving sustainability goals around water stewardship, packaging and more. At cocacola, csr is part of our commitment to establishing sustainable communities.
In united states alone, coca cola is the largest manufacturer, distributor and marketer of nonalcoholic beverages coca cola 2009. In 20 the coca cola company announced their latest corporate social responsibility csr project. Coca cola has the most aggressive lawyers in the world who ensure the companys rules are adhered to regarding where and how to sell the coca cola products. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and coca cola products under the premise of social enterprise. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept. In fall of 20 cocacola introduced the media to a new corporate social responsibility csr2 initiative. Pepsicocorporate social responsibility replenishing water. Corporate social responsibility of the cocacola company.
Cocacola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. Being a business of its scale, they realized that a strong corporate social responsibility had to be a crucial part of their business agenda. Coca cola words on social responsibility here is what the coca cola enterprise has to say about their social responsibility vision and commitment. Coca cola s bottling operations in rajasthan, india.
Corporate responsibility and sustainability crs is at the core of our business. Cola japan and nationwide bottling partners so that we can formulate and carry out business plans in line with global business goals while implementing the above code and principles. My name is francesco bimbo, and im a researcher with the business economic group at wageningen university. Through our core business of selling cocacola products, we can address one of the key social issues of our time which is women economic empowerment, said gilda maquilan, sustainability manager of cocacola and chairwoman of star program. A corporate social responsibility case involving marginalised stakeholders. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta. In conformity with the requirements laid down under the companies corporate social responsibility policy rules, 2014 hereinafter referred to as the csr rules issued by the ministry of corporate affairs mca, government of india under section 5 of the companies act, 20 the act the csr committee of the. Coca cola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. Cocacola hbc cocacola hbc, which employs over 37,000 people, is one of the worlds largest bottlers of products of the cocacola company.
Keywords capitalism, coca cola, corporate community involvement, corporate social responsibility, governance, sociology references austin, je 2000 the collaboration challenge. In recent years, many organizations have embraced corporate social responsibility csr, a philosophy introduced in why ethics matter, in which the companys expected actions include not only producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to employees, but also caring for the environment and. Did you know that we give back at least 1% of the companys operating income. Coca cola shows corporate social responsibility in philippines. Ccb is an indirect, whollyowned division of coca cola enterprises, the worlds largest coca cola bottler, and operates in. Coca cola has introduced this new, albeit unusual, object into coca cola s image repertoire. An empirical test of the risk management hypothesis. Csr profile of coca cola hbc coca cola hbc is the secondlargest bottler of the brands of the coca cola company in terms of volume with sales of more than 2 billion unit cases. Apr 06, 2016 the coca cola india defines corporate social responsibility as making socially responsible products, engaging in socially responsible employee relations and making a commitment to the community around it. Apply to order picker, store manager, warehouse manager and more. Analysis of coca cola company on business accountability.
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